Our design team was challenged to develop a brandless campaign with a single objective: transform low-traffic ad walls into eye-catching Instagram traps. We leaned into bold, neon-inspired signage paired with witty, relatable messaging to spark curiosity. To top it off, we used glow-in-the-dark, fluorescent, and retro-reflective paints that created irresistible selfie moments. The payoff? Hundreds of Instagram shares—including features from local outlets like Greenpointers and Yes Williamsburg.
